About Us

We’re an award-winning, Coventry-based creative brand agency established in 2000.

We are extremely passionate about Coventry and although we work with clients both nationally and internationally, our heart will always be in the city.

Over the past two decades we have been fortunate enough to work with some fantastic companies in an array of sectors including education, sport, entertainment, hospitality, recruitment and retail, in both the public and private sector.

The majority of our clients have chosen to work with us continually since our first project together with them, some of them have been with us for over 23 years, looking on us as more than just an agency, they consider us as part of their team.

We are very proud to have been involved in some really important projects for the region including helping to bring the London 2012 Olympics to Coventry, and more recently the successful 2021 UK City of Culture bid.

We feel fortunate to live and work in a city that is as diverse as it is innovative and is built on such a rich history, where the more you look, the more you discover. A history that fascinated us as children and still surprises us today.

Our choice of studio location at Electric Wharf was no coincidence, we leapt on the opportunity to call it home for our team over 15 years ago. The mix of old and new, established but fresh thinking, we felt it mirrored us as an agency. Even the small details around the site reflect the same detail we like to build into our designs. The response from visitors to the studio as they discover what a special site it is, filled with character and history.

Our Clients

We work closely with all our customers.

Our Team

Matthew East

Managing Director / Senior Creative

Matthew is a co-owner of JADE and has over 20 years’ experience in the creative industry.

As well as being a full-time creative at the studio, Matthew also deals with the day-to-day operations of the company and manages the studio, along with overseeing a series of client accounts and work flow through the studio.

Matthew is the lead creative for some of our larger accounts such as the NHS and University of Warwick.

Jason Dickens

Business Development Director / Senior Creative

Jason is a co-owner of JADE and has over 25 years’ experience in the creative industry.

Alongside being a full-time creative, Jason is also in charge of business development within the company and also is the key creative for a range of client accounts in the studio.

Jason led the creative team for the winning Coventry UK City of Culture 2021 bid brand and continued to work closely with the Trust throughout the year of culture.

He is also heavily involved in our events and venue work and has worked with and built strong relationships with a large number of UK stadia and venues over the last 20 years.

Mikey Baxter

Creative Director / Senior Creative

Mikey is Creative Director and has been with the company for over 14 years, joining us shortly after leaving college.

He oversees the creative direction of works within the studio and account manages some of the largest of our clients.

Mikey is highly creative, fast-working and a strong positive influence within the studio.

Mikey is also the main creative for a host of UK venues and is well thought of for his creativity and client knowledge.

Barrington Simon

Digital Lead / SENIOR Creative

Barrington joined us straight after graduating from Coventry University in 2018.

His work set him apart from his fellow students and since joining us, he has proven to be a talented creative with a level head and strong creative approach to projects.

Despite being the youngest member of the team he has shown his ability to confidently oversee projects already manages, he also works on a variety of Compass and RA Venues projects.

Barrington also specialises and oversees the creation of video content and animation in the studio.

Sara Simoes


Sara became one of the team in 2021, and is our Portuguese powerhouse.

She joined us direct from A Cor Laranja | Projetos Graficos in her native Portugal, where she worked as a creative for seven years.

Having also worked in Spain, she is not only highly creative, but multilingual  too with a fantastic eye for detail and extremely organised.

An all round creative, Sara specialises in branding projects and brings a great deal of experience to the team. Sara loves travelling and brings fun and culture to the studio.

Dan Woo


Dan is the quiet man of the team, however he is not only highly creative, but also a very safe pair of hands.

Dan is a Leeds Beckett University graduate and our newest member of the team.

He is a practical and conceptual thinker, with a keen eye for detail and prides himself on being a very focused and influential team player with the ability to inspire others to produce fresh ideas.

With a strong interest in digital, Dan works alongside Barrington on our motion projects.

Reece Maudlin


Reece is the youngest member of the team, and is a truly talented guy.

A Loughborough University graduate, he is highly motivated and has developed creative skills that are well ahead of his age.

He loves all aspects of design, but has a keen interest in branding and illustration.

In his spare time, he loves to paint and his artworks are brilliant, so there’s no surprise that he has commissions queuing up.

Outside of the studio, he loves music and film, and is also a Man Utd fan… although we can’t hold that against him!

Adam Bachelor


Meet Adam, our seasoned creative with a decade-long journey in print graphics. 

With a humble dedication to his craft, Adam goes beyond the ordinary, specialising in creating distinctive branding solutions, along with bringing his vast expertise of retail design. 

Versatile and dynamic, Adam not only excels in print but also navigates the evolving world of digital illustration with ease, making him an invaluable asset to our creative team.

Join Our Team...

Are you a talented individual with a strong creative flair, a passion for design alongside the ability to interpret clients’ needs and create impressive design solutions with high visual impact?