About Us

We’re an award-winning, Coventry-based creative brand agency established in 2000.

We are extremely passionate about Coventry and although we work with clients both nationally and internationally, our heart will always be in the city.

Over the past two decades we have been fortunate enough to work with some fantastic companies in an array of sectors including education, sport, entertainment, hospitality, recruitment and retail, in both the public and private sector.

The majority of our clients have chosen to work with us continually since our first project together with them, some of them have been with us for over 21 years, looking on us as more than just an agency, they consider us as part of their team.

We are very proud to have been involved in some really important projects for the region including helping to bring the London 2012 Olympics to Coventry, and more recently the successful 2021 UK City of Culture bid.

We feel fortunate to live and work in a city that is as diverse as it is innovative and is built on such a rich history, where the more you look, the more you discover. A history that fascinated us as children and still surprises us today.

Our choice of studio location at Electric Wharf was no coincidence, we leapt on the opportunity to call it home for our team over 15 years ago. The mix of old and new, established but fresh thinking, we felt it mirrored us as an agency. Even the small details around the site reflect the same detail we like to build into our designs. The response from visitors to the studio as they discover what a special site it is, filled with character and history.

Our Approach

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Discover

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Define

Design

Deliver

Our Clients

We work closely with all our customers.

Matt and the team really supported us throughout the development of our new organisation, coming up with a brand style that was innovative and fresh, yet still recognisably NHS, and then rolling it out across the new organisation. I would be more than happy to recommend them for all aspects of branding and design work.

Rose Uwins

Acting Head of Communications and Engagement | Coventry and Warwickshire CCG

We engaged with JADE to create a new identity for Coventry City of Culture Trust that felt young, diverse and engaging. We were hugely impressed with the quality of the work and have had widespread positive feedback on our new brand. Nothing is ever too much trouble and the team go far beyond the call of duty. Cannot recommend them highly enough.

Laura McMillan

Director of Audience Strategy | Coventry City of Culture Trust

I am delighted to recommend JADE to any of my Coventry BID businesses as I know that they will receive expert advice and a quality product. I have worked with them for the past five years and they are my “go to” agency. Nothing is too much trouble and they always have my back, it is always great work done professionally. They go way beyond any agency I have ever worked with. Customer service is FIRST CLASS.

Trish Willetts

BID Director | Coventry BID Limited

The expertise that JADE have amassed means that they can offer something different because they really get under the skin of what we’re doing. There are always demanding deadlines where events are concerned and the team have always risen to the challenge – not only in the quality of their design but also their input to the whole event process.

Richard Lymbery

Former Operations Director | Levy UK

JADE have worked extensively for the CWLEP and the Coventry and Warwickshire Champions. Their teams respond quickly and efficiently to every task we give them and their work always displays the perfect mix of imagination and practicality. They have worked on a wide variety of tasks and have always met the brief and the deadline.

Paula Deas

Operations Director | Coventry & Warwickshire Local Enterprise Partnership

We are delighted with JADE as our design agency as they are totally passionate about Coventry and love everything that we work on. They are totally of the same vision as us in terms of believing in the rebuild and reset of Coventry and believe totally in community. Their ability to create professional designs exactly on point for the demographic in question is brilliant as is their ability to turn things around quickly without errors and work around the clock. They are at the heart of the Coventry community and truly believe that this is our time to shine.

Fleur Sexton

Managing Director | PET-Xi Training Limited

I’ve worked with JADE on a number of projects through a number of organisations. One of the biggest was the rebranding of Escape Live. The team were tasked with coming up with imagery that would really sell the different experiences on offer. Again they took a detailed brief, visited each experience and delivered some top class creative that was perfect for the brand and target market.

John Dalziel

Director | Escape Live Limited

We’ve had the pleasure of working with JADE on a number of projects which included a rebrand, socials and several creative videos. They just get us. Through listening to a brief and sometimes guiding and advising us, we’ve managed to collectively create a brand that’s unique in our space and one that’s getting the right level of attention.

Michael and Wes Johnson-Ellis

Co-founders | My Surrogacy Journey

We commissioned JADE to work with us on Coventry’s very first Christmas outdoor ice rink. JADE created the whole creative campaign along with the name ‘Coventry Glides’, and project managed the branding of the event, which included production and installation of a wide variety of signage and literature. The end result was stunning and extremely effective, especially being set in the iconic Cathedral Ruins. We continue to work closely with JADE, as we have done since the beginning of the City of Culture campaign a number of years ago, as we all look forward to Coventry’s year in the spotlight.

Martin Sutherland

Chief Executive | Coventry City of Culture Trust

The British Association of Landscape Industries regularly use the expertise and services of JADE with graphic design and marketing support. They were instrumental in helping our Trade Association rebrand in 2021, following a three year project, and their advice, support and guidance throughout was invaluable. They are always happy to help, with a ‘can do’ attitude, and their creativity is both refreshing and rewarding. They are, without question, one of our preferred suppliers and will remain on our books for many years to come.

Darren Taylor

Marketing and Communications Manager | British Association of Landscape Industries

Our Team

Matthew East

Managing Director / Senior Creative

Matthew is a co-owner of JADE and has over 20 years’ experience in the creative industry.

As well as being a full-time creative at the studio, Matthew also deals with the day-to-day operations of the company and manages the studio, along with overseeing a series of client accounts and work flow through the studio.

Matthew is the lead creative for some of our larger accounts such as the NHS and University of Warwick.

Jason Dickens

Business Development Director / Senior Creative

Jason is a co-owner of JADE and has over 25 years’ experience in the creative industry.

Alongside being a full-time creative, Jason is also in charge of business development within the company and also is the key creative for a range of client accounts in the studio.

Jason led the creative team for the winning Coventry UK City of Culture 2021 bid brand and continued to work closely with the Trust throughout the year of culture.

He is also heavily involved in our events and venue work and has worked with and built strong relationships with a large number of UK stadia and venues over the last 20 years.

Mikey Baxter

Creative Director / Senior Creative

Mikey is Creative Director and has been with the company for over 14 years, joining us shortly after leaving college.

He oversees the creative direction of works within the studio and account manages some of the largest of our clients.

Mikey is highly creative, fast-working and a strong positive influence within the studio.

Mikey is also the main creative for a host of UK venues and is well thought of for his creativity and client knowledge.

Barrington Simon

Digital Lead and Creative

Barrington joined us straight after graduating from Coventry University in 2018.

His work set him apart from his fellow students and since joining us, he has proven to be a talented creative with a level head and strong creative approach to projects.

Despite being the youngest member of the team he has shown his ability to confidently oversee projects already manages, he also works on a variety of Compass and RA Venues projects.

Barrington also specialises and oversees the creation of video content and animation in the studio.

Sara Simoes

CREATIVE

Sara became one of the team in 2021, and is our Portuguese powerhouse.

She joined us direct from A Cor Laranja | Projetos Graficos in her native Portugal, where she worked as a creative for seven years.

Having also worked in Spain, she is not only highly creative, but multilingual too with a fantastic eye for detail and extremely organised.

An all round creative, Sara specialises in branding projects and brings a great deal of experience to the team. Sara loves travelling and brings fun and culture to the studio.

Dan Woo

Creative

Dan is the quiet man of the team, however he is not only highly creative, but also a very safe pair of hands.

Dan is a Leeds Beckett University graduate and our newest member of the team.

He is a practical and conceptual thinker, with a keen eye for detail and prides himself on being a very focused and influential team player with the ability to inspire others to produce fresh ideas.

With a strong interest in digital, Dan works alongside Barrington on our motion projects.

Reece Maudlin

Creative

Reece is the youngest member of the team, and is a truly talented guy.

A Loughborough University graduate, he is highly motivated and has developed creative skills that are well ahead of his age.

He loves all aspects of design, but has a keen interest in branding and illustration.

In his spare time, he loves to paint and his artworks are brilliant, so there’s no surprise that he has commissions queuing up.

Outside of the studio, he loves music and film, and is also a Man Utd fan… although we can’t hold that against him!

Join Our Team...

Are you a talented individual with a strong creative flair, a passion for design alongside the ability to interpret clients’ needs and create impressive design solutions with high visual impact?

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