Coventry Glides | Coventry City of Culture 2021

Campaign | Wayfinding | Large format print | Installation | Project management

Our journey with City of Culture started more than three years before Coventry discovered it had won the title back in December 2017. We created the two bid documents that were presented to the DCMS, and hundreds of pieces of work that surrounded that, from promotional artwork to event creative. We have continued to work very closely with the team over the past three years in preparation for the year itself.

We commissioned JADE to work with us on Coventry’s very first Christmas outdoor ice rink. JADE created the whole creative campaign along with the name ‘Coventry Glides’, and project managed the branding of the event, which included production and installation of a wide variety of signage and literature. The end result was stunning and extremely effective, especially being set in the iconic Cathedral Ruins. We continue to work closely with JADE, as we have done since the beginning of the City of Culture campaign a number of years ago, as we all look forward to Coventry’s year in the spotlight.

Martin Sutherland

Chief Executive | Coventry City of Culture Trust