Enabling entrepreneurs to create their own path

Warwick Enterprise is the gateway to educational opportunities relating to innovation and entrepreneurship at the University of Warwick.

It provides students and graduates with access to an extensive programme of activities and opportunities that helps them to participate in or lead the development of an enterprising idea, whilst developing an entrepreneurial mind-set and building a portfolio of enterprise skills.

As an official supplier to the University of Warwick for nearly 10 years, we were asked to create a campaign that would build a broad awareness of the Warwick Enterprise offer, reaching and engaging students and Warwick graduates across the University of Warwick. 

We developed messaging and a visual style for the campaign which centred around two aspects; the student, and their career pathway.

The campaign was to be featured across multiple platforms so needed to be flexible enough to work across digital and print formats.

A series of assets were created, using specific messaging and a diverse range of students.

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