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Legendary Leger

September was host to the world-famous Betfred St Leger Festival at Doncaster Racecourse, one of the highlights of the flat racing season.

Thousands attended to watch history in the making across four thrilling days of action and excitement. Culminating on the final day of the festival with the Group 1 Betfred St Leger Day, this historic race has been won by some legendary horses through the decades and jubilant crowds watch on to see a little piece of horse racing history each year. 

As long-standing clients, Arena Racing Company asked us to produce a wide range of promotional material for the event that was seen by thousands of people, both at the racecourse, and on television.

We were commissioned to create as selection of specialist bar and kiosk concepts, which included a wide variety of signage, dressing and tariffs, along with printed material to drive footfall.

We also helped to guide visitors by designing and producing feather flags that provided wayfinding around the historic course.

It was an absolute privilege to support this prestigious event in the horse-racing calendar, and we are already working on a projects with a range of racecourses around the UK.

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